Hi, I'm Likalani Erick
Digital Marketer • IT Professional • Graphic Designer • SEO Specialist
Combining IT expertise with digital marketing strategy to help organizations optimize their digital presence, enhance technical infrastructure, and drive meaningful online growth.
13
Certifications
2
Major Organizations
∞
Continuous Learning
About Me
I'm a versatile digital professional with proven expertise in IT and digital marketing, backed by 13 industry certifications and hands-on experience with leading organizations.
My foundation in Information Technology combined with advanced certifications in Digital Marketing, SEO, Social Media Management, and emerging technologies like AI for design and ChatGPT allows me to approach digital challenges from both technical and strategic angles. I excel at creating integrated solutions that bridge technology and marketing.
From building search engine optimized web content and managing technical infrastructure, to creating viral social media campaigns and AI-powered graphic designs, I bring a comprehensive skill set that drives measurable results. I'm committed to helping organizations leverage both technology and creative strategy to achieve their digital goals.
13
Professional Certifications
2
Key Organizations
My Skills
Digital Marketing Strategy
Developing comprehensive digital marketing plans that align with organizational goals and maximize ROI through data-driven insights.
Social Media Management
Creating and executing social media strategies that build engaged communities and drive meaningful interactions across platforms.
Graphic Design & AI
Crafting visually stunning designs using modern tools and AI technology to communicate brand stories effectively.
IT & Technical Skills
Technical expertise including cybersecurity, web development, database management, and IT infrastructure optimization.
SEO & Content
Developing SEO strategies and creating compelling content including ChatGPT-enhanced copy for maximum engagement and reach.
Analytics & Reporting
Measuring and analyzing campaign performance with data-driven insights to optimize strategies and demonstrate measurable impact.
Certifications
13 industry-recognized certifications demonstrating expertise across IT and digital marketing
Educational Foundation
- ✓ Diploma in Information Technology
- ✓ Certificate in Information Technology
- ✓ Certificate - Computer Technician
Google Certifications
- ✓ Google Digital Marketing Certificate
- ✓ Multiple Digital Marketing specializations
Specialized Expertise
Experience
Digital Marketing & IT Specialist
Happy Me Happy You Organization
Managed comprehensive digital marketing initiatives and technical infrastructure for a mission-driven organization focused on well-being and community development.
- Designed and executed multi-channel digital marketing campaigns
- Applied SEO best practices to optimize web presence and improve search visibility
- Leveraged AI tools and ChatGPT for content generation and social media strategy
Instructor & Course Developer
Spring International Training College
Developed and delivered comprehensive training programs in digital marketing, IT fundamentals, and web development for diverse student populations.
- Designed and delivered curriculum covering SEO, Web Development, and Digital Marketing
- Trained students on practical IT skills including cybersecurity basics and databases
- Mentored students on applying Google Certifications to real-world digital marketing projects
Continuous Professional Development
Self-Directed & Online Learning
Maintaining and continuously expanding expertise through professional certifications in IT, digital marketing, and emerging technologies.
- Completed 13 industry-recognized certifications across IT and digital marketing
- Specialized training in emerging technologies: AI for design, ChatGPT, and advanced cybersecurity
- Committed to staying current with digital marketing trends and IT innovations
Projects
SEO & Content Optimization
Executed comprehensive SEO strategy and content optimization to increase organic visibility and traffic significantly.
Objective: Improve search rankings and organic traffic
Approach: Technical SEO, keyword research, link building
300%
Traffic Growth
45
Top Keywords
20+
Page 1 Rankings
AI-Powered Design & Content
Created visual identity and marketing collateral using AI-powered tools and graphic design expertise for brand refresh.
Objective: Modern brand identity using AI tools
Deliverables: Logo suite, templates, social assets
100+
Assets Created
60%
Time Saved
90%
Satisfaction
Web Development & Database
Designed and developed custom web solutions with integrated database systems for client data management and accessibility.
Objective: Build scalable web application
Scope: Frontend, backend, databases, testing
3
Applications
100%
Uptime
500+
Users
ChatGPT Content & Social Media
Leveraged ChatGPT and AI tools to create viral social media content and engagement strategies for maximum reach.
Objective: Generate engaging content at scale
Strategy: AI-generated copy, trending formats
500K+
Impressions
25K
Engagements
8%
Engagement Rate
Cybersecurity Awareness & IT Training
Developed and delivered comprehensive cybersecurity awareness training and IT skills program for organizational staff and students.
Objective: Build security and IT competency
Topics: Cybersecurity, IT management, databases
200+
Trained
95%
Pass Rate
10+
Sessions